Burger King isn’t the Breakfast King!
April 12th, 2008
Breakfast is big business in the fast food industry. Many fast food outlets are jumping on the wagon with a wide ranging menu of breakfast items. Yes, having a fast food start to the day may well leave you in need of some lunchtime smart lipo, but it tastes so good! Recently I’ve discovered that whilst burgers may be similar across the board despite specialty breads, burger size and sundry extras, breakfast is one way to separate the best from the rest!
As a regular breakfaster at McDonalds I am used to a varying breakfast menu. It offers me the choice of a simple bacon sandwich, a more exotic choice of pancakes and syrup, or even a mix of eggs and pancakes, and not forgetting the crunchy hash browns. I enjoy the range, although I have to confess to a weakness for the pancakes and syrup!
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A couple of weeks ago however I found myself looking for breakfast in an area where there wasn’t any McDonalds. There was a Burger King however and so I decided to check out the breakfast competition there. What an anti-climax! There is no breakfast competition here – well not to McDonalds anyway!
The first thing that struck me was the narrowness of the menu, plus the fact that that Burger King was serving burger options as part of their breakfast specials. There was a bacon and egg sandwich, which I did order, but when it came it wasn’t as tasty as the McDonald’s similar item, plus the bacon wasn’t just crispy, it was completely frazzled. It was possible to get a Burger King alternative to the large hash browns served at McDonalds, but they were smaller and tasted oilier. The coffee tasted like it was straight out of a vending machine. Overall I also thought the price for the breakfast menu was much higher than I would have paid for more variety and better quality at McDonalds.
One thing that I did see on the menu that my partner enjoyed was porridge oats. This was little more than a cup-a-soup in a porridge format, but it was something that I haven’t seen at McDonalds, and as such it did give a slight rise in the interest level of the menu items – but not much!
So having been forced by circumstance to experience fast food breakfast at one of McDonald’s main competitors, I can safely say that whilst their burgers may be much of a muchness, McDonald’s definitely has the upper hand when it comes to breakfast. I’ll not be going to Burger King for breakfast again anytime soon!



